Today’s Marketing

llms txt examples

Eight live llms.txt files from software companies, with a short note on what each one includes.

Announce a partnership in one lineStripeAnnounce a partnership in one lineName the conference after a big ideaStripeName the conference after a big ideaSend a guide that grows their revenueStripeSend a guide that grows their revenueAnswer the top request in three bulletsVercelAnswer the top request in three bulletsSay it is ready and what to do nextVercelSay it is ready and what to do nextPost the moment your event goes liveVercelPost the moment your event goes live
34 examplesSocial posts+14Social Post ExamplesWrite one clear idea per post, add a real number or a real moment, and keep it human.5 examplesLaunchesSocial postsCo Marketing Partnership ExamplesPair with a partner whose users overlap yours and launch around a trend you both care for.8 examplesEventsSocial postsLaunches+1Brand Stunts and Moments That WorkedPut your brand somewhere unexpected, with someone unexpected, and post it the same day.

What is llms.txt

llms.txt is a plain-text file at a site's root that lists its key pages for AI tools, with a short summary of each. It's a proposed convention, not an official standard.

Does llms.txt help AI visibility

The evidence is thin so far. Ahrefs studied 137,210 domains in May 2026. 28% of them published an llms.txt file, and 97% of those files got zero requests that month (ahrefs.com/blog/llmstxt-study). The few AI fetches came mostly from coding agents and training crawlers. It's cheap to add, so treat it as a small extra on top of strong pages that crawlers can read.

One email every Monday

You get nine examples, each with one line on why it works.