This week’s best marketing
The ten strongest examples we added to the library this week. Real pages, ads, launches and emails from Linear, Stripe, Ramp, Figma and more, each with the one move worth stealing.
- 1
LinearName both users in your headlineLinear names both of its users, teams and agents, and puts the real app right under the headline.See the full breakdown - 2
StripeSell the outcome not the plumbingStripe sells the outcome, growing revenue, and lets the plumbing come second.See the full breakdown - 3
RampShow the old way in your video adRamp makes the old way of doing finance look painful so the new way sells itself.See the full breakdown - 4
ResendLet buyers slide to their own priceResend lets buyers slide to their own volume and see their exact price before they talk to anyone.See the full breakdown - 5
SupabaseLaunch one thing every day for a weekSupabase turns one launch into five by shipping something new every day of the week.See the full breakdown - 6
GitHubPut a countdown on your event pageGitHub puts a live countdown on its event page so every visit feels urgent.See the full breakdown - 7
FrontShow results as a branded scorecardFront shows customer results as a branded scorecard that reads in two seconds.See the full breakdown - 8
FigmaMake your community the front doorFigma makes its community the front door, so users do the marketing.See the full breakdown - 9
TypeformRotate product slides beside the formTypeform rotates proof slides beside the signup form to answer doubts while people type.See the full breakdown - 10
RaycastPromise one shortcut to everythingRaycast promises one shortcut to everything, a single benefit anyone can repeat.See the full breakdown
One email every Monday
You get nine examples, each with one line on why it works.