CloudflarePut scale in the headline
Cloudflare's headline reads Everything we learned from powering 20% of the Internet. It ends by saying all of that comes yours by default.
B2B headlines with numbers
Five headlines that use a number as proof, with what each number does for the reader.
Cloudflare
WarmlyLead with a result you can count
Warmly's headline reads Generate 3x more qualified pipeline. It gives buyers a number to picture.
QuivlyPair the new number with the old
Quivly's Launch YC post says Get your customers live in 7 days instead of 30. The figures are Quivly's.
Claim the top spot
Fireflies's headline reads The #1 AI Assistant For Your Meetings. A rating of 4.8 out of 5 sits below the buttons.
Scrums.comShow the old price at launch
Scrums.com's launch post shows $4,500 a month with the old $8,000 price struck through beside it.
10 examples
+5Landing Page ExamplesSay what you are in a few words, show the real product, and give one clear next step.
15 examples
+4Paid Ad ExamplesLead with one number, one promise or one chore you remove, and match the words people search.
34 examples
+14Social Post ExamplesWrite one clear idea per post, add a real number or a real moment, and keep it human.Do numbers in headlines work
They give buyers something concrete to picture. Only 4% of B2B homepage headlines in our study use a number (7 of 171 headlines across 189 homepages), so one stands out.
What number should I use
Use a true number you can source, like your scale or the time you save. Link the source on the page.
One email every Monday
You get nine examples, each with one line on why it works.