Today’s Marketing

November principle cards

The ten best marketing moves of November 2026 as square cards: what each brand showed, and why it worked.

Updated · By Blake Emal

Netflix: Post the calendar joke before it peaks. Everyone knew Mariah posts at midnight on Nov 1, so a Halloween Ends poster hours before needed no setup and put Netflix first in line.
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Sol de Janeiro: Sponsor the ritual fans already wait for. Fans wait all year for Mariah's It's Time video, so the brand rode a post people share on their own, with the product inside the joke.
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PostHog: Turn product data into a chart buyers find themselves in. A chart of who says please to its AI, split by job title, lets every buyer find their own role and pass it on.
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Figma: Show what changes on the canvas. A cow erased from the same landscape shows the feature in one look, so nobody has to imagine what the AI does.
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Cursor: Show the step between the preview and the published app. The demo shows Publish, the domain and the live app, which answers where the work goes after the preview.
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Notion: Show the same memory used in another tool. A rule saved by one assistant and used by another on a phone turns shared memory into something you can follow.
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Linear: Show the task people finish away from their desk. A phone showing a code review mid task makes the mobile launch about work people finish in a spare minute.
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Lovable: Make the workaround visible before the app. The scheduling headache comes first, so a globe app with everyone's time and status has an obvious reason to exist.
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Browserbase + Parallel: Explain the stack through one coffee errand. One coffee restock, followed from the watch request to the user's yes, explains the integration through a task anyone gets.
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Clay: Recruit ambassadors by teaching them a skill first. The poster leads with what students learn and get, so joining feels like training, and they go on to teach Clay to their peers.
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