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Our library holds 2 public Wendy's marketing examples across its social posts, each linked to the source. The two moves: ride the launch everyone is waiting for, and add your signature jab to the news of the day. Each one below has what Wendy's did, why it works and the steps to copy it.
Updated · By Blake Emal
| Channel | Move | Source |
|---|---|---|
| Social posts | Ride the launch everyone is waiting for | Link |
| Social posts | Add your signature jab to the news of the day | Link |
Wendy'sComparing its launch to the most awaited game on the internet hands Wendy's a joke every gamer gets, and the date makes it a real launch instead of a meme.
Wendy'sThe joke needs no setup. People were stuck with a frozen inbox, and frozen beef is the jab Wendy's keeps aiming at McDonald's, so one shared word ties the news to the brand's oldest line.
In our library: social posts. The library covers public examples only, so Wendy's may use other channels too.
Ride the launch everyone is waiting for: Find the launch your audience is waiting for; Add your signature jab to the news of the day: Write down the one line your brand always says.
Each one is a public page, post, ad or email with a link to the source, captured by Today’s Marketing in October 2026.
50 minutes on Google Meet. Bring your homepage or launch plan. We hold it up to the Wendys moves on this page, rewrite it together, and you leave with the new version in a doc. $499.
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