Today’s MarketingGoogle explains how to find Search traffic in your own analytics
Google published a new help document called Identify Google Search traffic in your web analytics or server logs. It explains which HTTP Referer values to look for, how to match them in analytics and logs, why the Referer is sometimes blank, and why your numbers might not match Search Console.
Our take
Use this to stop arguing over why GA4 and Search Console disagree. Have someone match the Referer values from the doc in your server logs and compare a week of Google visits against Search Console clicks. Once you know the normal gap, you can tell a true core update drop from a tracking gap.
