Today’s MarketingMicrosoft Advertising rebuilds its interface and bid reports
Microsoft Advertising said in its November 9 product newsletter that it has started an overhaul of its campaign interface after users got stuck on blank pages, redirects and repeated sign ins. New bid strategy reports compare target CPA and ROAS with actual results and add conversion delay context. Device targeting for Performance Max, promised to all advertisers in October, is now described as a pilot.
Our take
The useful part is the target versus actual bidding view, because Microsoft has removed bid caps and this is now one of the few checks on its automation. Open it on your biggest campaigns and see how far results drift from your targets before you raise budgets for the holidays. Do not plan around device targeting yet, since it slipped back to a pilot with no date.
