| Supabase | Join a joke your audience already shares | It joins the conversation developers are already having on AI tools, with a joke they recognize. |
| 37signals | Share one real number about how you pay | A clear stance plus a hard number turns a company policy into a talking point and a recruiting pitch. |
| Vercel | Share a fun fact list people want to pass on | A clean list of surprising facts in your field is easy to share and keeps the founder top of mind. |
| Vercel | Quote your own product and add why it matters | A founder's view adds the why that a brand post leaves out and reaches a different audience. |
| Josh Pigford | Celebrate small wins in public | Small wins shared in public invite congratulations and build curiosity over what the domain is for. |
| Cognition | Launch a program with a partner studio | A mission program attracts talent and press beyond the product itself. |
| Cognition | Open a team video with surprising numbers | Odd specific numbers create curiosity and show culture without saying great culture. |
| CapCut | Sell the app as a crew for a big moment | Tying features to a seasonal job gives a clear reason to try now. |
| Mercury | Celebrate the history of your category | A physical object tied to the product's history gives fans something to collect. |
| Dia | Make the ads you wish you saw | Framing the campaign as a challenge invites people to look and share. |
| GitHub | Share an engineering win with two numbers | Concrete performance numbers are shareable among engineers. |
| Mistral | Give your model a nickname people repeat | A playful nickname makes benchmark news fun to share. |