Today’s Marketing
Linear1. Ship updates on a steady beat
A steady stream of dated updates shows the product is moving.
- Date every update
- Pair each one with a visual
- Let people filter by type
Linear vs Raycast launches
Linear and Raycast take different routes with their launches. Linear's move is to ship updates on a steady beat, and Raycast's is to lead updates with a number people feel. A steady stream of dated updates shows the product is moving.
Updated · By Blake Emal
How do they compare side by side
| Linear | Raycast | |
|---|---|---|
| The move | Ship updates on a steady beat | Lead updates with a number people feel |
| What they did | Linear's changelog shows dated updates like Stacked pull requests with a visual for each. | Raycast's v2 changelog says File Search returns results up to 6x faster. |
| Why it works | A steady stream of dated updates shows the product is moving. | A clear speed number makes a quiet update feel big. |
| First step to copy | Date every update | Find one number in each update |
| Examples in our library | 8 | 4 |
What does Linear do
Linear
Linear2. Ride a new device launch with a native app
Shipping for the new device while people are still talking about it puts the product in that conversation, and the render shows the two pane layout without a word.
- Ship for the new device in launch week
- Say it is available now
- Show the app across both screens
- Tie it to the work users do
Linear3. Show the task people finish away from their desk
Showing the exact screen of a finished job, reviewing a change, makes the mobile launch about work people do in a spare minute, not about another app.
- Pick a task with a clear finish and show that screen on the new surface
- Say what carries over between devices so going mobile does not sound like losing control
What does Raycast do
Raycast1. Lead updates with a number people feel
A clear speed number makes a quiet update feel big.
- Find one number in each update
- Put it in the first line
- Group changes as new improved and fixed
Raycast2. Lead with the hassle your update removes
Every iPhone user who tried a third party keyboard knows the switching hassle, so naming it in line two tells them why this version is different before they read a feature.
- Name the hassle the update removes in line two
- List one feature per line
- Attach a full walkthrough video
- Show the product in use in the video
What else do people ask
Which is better, Linear or Raycast launches
Neither is better in general. Linear's approach suits you if a steady stream of dated updates shows the product is moving. Raycast's suits you if a clear speed number makes a quiet update feel big.
Can I combine both approaches
Yes. Most pages and posts can use more than one move, as long as the main message stays clear.
Where do these examples come from
Both are public examples with source links, captured by Today’s Marketing in October 2026.
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