Ad match leaderboard

Why HubSpot comes out on top

HubSpot’s ad opens with Get Started Free, and the first screen has a Get started free button. The offer people clicked for is still there after the click, and that rule is worth the most points.

It still loses points. The headline says Customer Relationship Harness, not leads, so none of the ad’s headline words carry over, and a Get a demo button sits next to the free one.

Why Rippling comes last

Rippling’s ad sells affordable group health plans and onboarding a new employee in under 90 seconds. The homepage sells one system for your whole workforce. Neither promise from the ad shows up on the first screen, so the person who clicked for health plans has to go looking for them.

The pattern across all nine

Five of the nine pages put two buttons side by side. The ad already made the choice for the person, and the page asks it again.

Eight of the nine URLs are homepages, and none of those eight fully kept the ad’s headline words. The one product page, Deel’s payroll page, did. A homepage has to speak to everyone, so a page made for the ad closes that gap.

How we scored

The ad text is copied word for word from the Google Ads Transparency Center captures in our library. Google shows a URL in the ad, but the click can land on a different page on the same site, so we read the first screen at the URL each ad shows on Nov 14, 2026, in a 1440 by 900 browser window. The headline, subhead and hero buttons went into the ad to page match checker as written. When the hero has two buttons, both went in, joined by or. Every score comes from the checker’s 10 rules with no edits.

Not scored: Mercury, Ramp’s receipt matching ad and Zapier show a URL path that returned a 404 on Nov 14. Brex’s phone ad, Deel’s global hiring ad and Webflow’s CMO report ad show no URL.