Today’s Marketing

Claude marketing examples

Our library holds 2 public Claude marketing examples across its launches, each linked to the source. The two moves: ask waitlist signups what they would hand off, and show the product working inside the meeting. Each one below has what Claude did, why it works and the steps to copy it.

Updated · By Blake Emal

What does Claude do at a glance

How does Claude handle its launches

Ask waitlist signups what they would hand off
Claude

1. Ask waitlist signups what they would hand off

Asking what people would hand off first turns a waitlist into research on the strongest use cases, and it makes signups picture themselves using the product.

  1. Put the waitlist form in the hero
  2. Ask one open question about their first use
  3. Say who can get it and on which plans

Full breakdown · Source

Show the product working inside the meeting
Claude

2. Show the product working inside the meeting

Everyone has sat in a call where nobody wrote anything down. Showing the board fill up while people talk proves the promise in one frame, with no feature list to read.

  1. Pick the moment your buyer already lives in, like a call or a checkout
  2. Film the product doing its job inside that moment
  3. Keep the tool they already use on screen next to yours
  4. Put the details in the thread, not the first post

Full breakdown · Source

What else do people ask

What channels does Claude use in its marketing

In our library: launches. The library covers public examples only, so Claude may use other channels too.

What can I copy from Claude's marketing

Ask waitlist signups what they would hand off: Put the waitlist form in the hero; Show the product working inside the meeting: Pick the moment your buyer already lives in, like a call or a checkout.

Where do these examples come from

Each one is a public page, post, ad or email with a link to the source, captured by Today’s Marketing in October 2026.

Put your page next to Claude

50 minutes on Google Meet. Bring your homepage or launch plan. We hold it up to the Claude moves on this page, rewrite it together, and you leave with the new version in a doc. $499.

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Where can I see more brands

One email every Monday