Today’s MarketingChatGPT product feed ads can now target regions inside a country
OpenAI’s weekly ChatGPT Ads update email said product feed campaigns can now target specific regions or markets within a country through the location options in Ads Manager. Advertisers can also combine multiple conditions on the same product field to refine which products appear in an ad group. OpenAI also renamed Maximize Results (Autobid) to intelligent bidding.
Our take
Retailers who ship or stock only in a few areas no longer have to pay for a whole country in ChatGPT. Split your product campaigns by the regions you serve and use the new stacked filters to keep low margin or low stock items out. Watch spend by region for two weeks before you widen anything.
