Today’s Marketing

Co marketing and partnership examples

Partner launches and integrations that borrowed reach from another brand.

The principlePair with a brand your buyers already love, and say plainly what the partnership lets them do.
Name the tools your buyers already use
Notion

5. Name the tools your buyers already use

Naming famous tools and what data comes from each turns an abstract protocol into a picture of the buyer's own stack.

  1. Count your integrations and lead with the number
  2. Name three well known tools from your users' stacks
  3. Pair each with the exact data it brings in
  4. Show it in a short demo clip

Full breakdown · Source

Tell users exactly where to click
Basecamp

6. Tell users exactly where to click

Launching inside a fast growing AI assistant puts the product where users already work, and the steps lower friction.

  1. Ship a connector for a popular AI assistant
  2. Thank the partner team by name
  3. Tell users exactly how to turn it on
  4. Post from the founder account

Full breakdown · Source

Partner with a bigger brand on launch day
Vercel

7. Partner with a bigger brand on launch day

The partner tag doubles reach and the agent angle ties a template to the biggest current trend.

  1. Pick a partner whose users overlap yours
  2. Frame the launch around a trend you both care for
  3. Tag the partner and coordinate a repost
  4. List three concrete capabilities

Full breakdown · Source

See all 5 in the Co Marketing Partnership Examples collection

Get three ideas for your own product

Pick a channel and a goal. Get real examples and a plan to fill in. Free, no login.

Open the idea generator

Questions

What do the best co marketing examples have in common

Pair with a brand your buyers already love, and say plainly what the partnership lets them do.

How were these examples chosen

Each one is a real public page, ad, email or post with a link to its source, collected in the Today’s Marketing library in October 2026. We kept the ones with a move you can copy in a few steps.

How many co marketing examples are on this page

11 examples from 11 brands, including Cursor, Stripe, Pika, GitHub.

How do I use these for my own marketing

Pick one example, follow its steps and swap in your product. Or use the free marketing idea generator to get three examples and a fill in plan for your channel and goal.

More example lists

One email every Monday