Today’s Marketing
Cursor1. Show the output people can share
A shareable output spreads the product to people who did not make it.
- Make the output of your product shareable
- Say what to ask for
- Show it in a short demo
- Tell people how to share it
Cursor vs Krea launches
Cursor and Krea take different routes with their launches. Cursor's move is to show the output people can share, and Krea's is to measure quality against the leader buyers know. A shareable output spreads the product to people who did not make it.
Updated · By Blake Emal
How do they compare side by side
| Cursor | Krea | |
|---|---|---|
| The move | Show the output people can share | Measure quality against the leader buyers know |
| What they did | Cursor announced cloud agents can build interactive canvases that you can share with your team as a link. | Krea opened the Krea 3 beta with speed, quality comparison and control bullets plus an access link. |
| Why it works | A shareable output spreads the product to people who did not make it. | Comparing to named leaders gives a reference point and the beta keeps it exclusive. |
| First step to copy | Make the output of your product shareable | Open access in a gated beta |
| Examples in our library | 10 | 3 |
What does Cursor do
Cursor
Cursor2. Launch a model with a score and a price
Its own benchmark plus a clear price answers the two questions developers ask about a new model.
- Ship new models the day they launch
- Give your own benchmark score
- Compare to a known model
- State the price
Cursor3. List the jobs your integrations cover
Grouping integrations by job shows coverage faster than a logo wall.
- Count your integrations
- Group them by job
- List the jobs in one sentence
- Link the full directory
Cursor4. Write changelog titles like headlines
Clear titles let readers scan for what matters to them and make each entry shareable on its own.
- Title each entry by what users can now do
- Give each entry its own link
- Share the link when you post the launch
Cursor5. State the new power and one use people can picture
One plain sentence states the new power, one concrete example shows why it matters, and update Cursor to try it removes every step between reading and using.
- Write the capability as one plain sentence
- Name one concrete use like a simulator
- Tell people the one step to try it
Cursor6. Answer the three questions developers ask first
Each line answers one question a developer has (what is it, how do I build with it, how do I know it works), and the page backs it with commands they can run.
- Say it is available in line one
- Say how they build with it
- Name the proof, here evals
- Link a page with commands and templates
Cursor7. Show the step between the preview and the published app
The publishing controls and browser result show where the work goes after the preview, answering a practical question buyers would otherwise have to imagine.
- Choose a specific team task and keep the same example through the preview, publishing controls and resulting app.
- Show the handoff out of the development environment, including the destination URL and resulting browser view, without implying the edited video proves build time or reliability.
What does Krea do
Krea1. Measure quality against the leader buyers know
Comparing to named leaders gives a reference point and the beta keeps it exclusive.
- Open access in a gated beta
- Give one speed number
- Compare quality to a named leader
- Add one control feature
- Link sign up
Krea2. Turn a leaderboard rank into a launch
A third party ranking is proof others can check, and the underdog framing makes it a story.
- Enter a public benchmark or arena
- Post the result the day it lands
- Frame where you rank against named giants
- Link the leaderboard
What else do people ask
Which is better, Cursor or Krea launches
Neither is better in general. Cursor's approach suits you if a shareable output spreads the product to people who did not make it. Krea's suits you if comparing to named leaders gives a reference point and the beta keeps it exclusive.
Can I combine both approaches
Yes. Most pages and posts can use more than one move, as long as the main message stays clear.
Where do these examples come from
Both are public examples with source links, captured by Today’s Marketing in October 2026.
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