Today’s MarketingReal marketing from startups and B2B SaaS brands that is working right now, picked by hand.
Click the link we just sent to confirm your email.
Free. Unsubscribe in one click.
Duolingo and Ramp take different routes with their social posts. Duolingo's move is to reward a fan story with a real gift, and Ramp's is to turn its own name into a joke. It turns a funny user post into a generous reply that millions saw.
Updated · By Blake Emal
| Duolingo | Ramp | |
|---|---|---|
| The move | Reward a fan story with a real gift | Turn your own name into a joke |
| What they did | A user joked that someone had been learning Italian on her account and Duolingo offered her and the hacker a free family plan. | Ramp posted "ramps are so hot right now" over a video of a car on a ramp, riding a moment when ramps were in the news. |
| Why it works | It turns a funny user post into a generous reply that millions saw. | Ramp's name is an ordinary word, so a famous meme line about ramps doubles as a line about the brand, and everyone who repeats the joke says the name. |
| First step to copy | Watch for funny user stories that involve your product | Watch for news that touches your brand name |
| Examples in our library | 4 | 7 |
DuolingoIt turns a funny user post into a generous reply that millions saw.
DuolingoRiffing on a song lyric with a product term is fun to repost.
DuolingoEpisodic content around characters keeps people coming back.
DuolingoThe product name already shared a word with the brand, so the owl selling Apple Duo apples outside an Apple Store makes the joke the moment you see the cart and puts Duolingo inside the biggest launch of the day without buying any media.
RampRamp's name is an ordinary word, so a famous meme line about ramps doubles as a line about the brand, and everyone who repeats the joke says the name.
RampA running series with a live next episode gives people a reason to follow along.
Neither is better in general. Duolingo's approach suits you if it turns a funny user post into a generous reply that millions saw. Ramp's suits you if ramp's name is an ordinary word, so a famous meme line about ramps doubles as a line about the brand, and everyone who repeats the joke says the name.
Yes. Most pages and posts can use more than one move, as long as the main message stays clear.
Both are public examples with source links, captured by Today’s Marketing in October 2026.
50 minutes on Google Meet. We work on it together and you leave with the new version written in a doc you can use the same day. $499.
Book my call