Today’s Marketing
Turn a news anniversary into a limited product
Coinbase

Turn a news anniversary into a limited product

On Nov 11, 2026 Coinbase posted that the next day would mark one year since the U.S. made its last penny. On Nov 12 it posted a short video for its first children's book, made to help parents explain to kids how money is changing, with $50 in bitcoin in each copy. On Nov 13 it posted Sold out. Our books have gone the way of the penny, and linked a free version to read. The book post passed 260,000 views.

Updated · By Blake Emal

The penny anniversary gave a crypto app a timely reason to say money is changing, and a printed book with a bonus inside gave people a reason to act fast. The sold out post turned the end of the offer into a second moment.

  1. Find a date in the news that ties to what your product changes
  2. Make one small physical thing people can hold
  3. Add a bonus that only comes with the first run
  4. Post again when it sells out and point to a free version

Posted Nov 12, 2026 with 580 likes and 263,786 views · Coinbase

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