Today’s Marketing
Put the fandom moment inside your own product
Duolingo

Put the fandom moment inside your own product

Duolingo posted everyone learn Sokovian NOW late on Nov 10, 2026. On Nov 11 it posted four images styled as Duolingo lessons with the line comment for Sokovian lessons. The lessons redraw Wanda and Vision characters in the Duolingo style: Repeat after Dada with the line What is grief, if not love persevering?, Code with Dada in binary, Free the witch with a spell to translate, and Italian with Tommy. A reply adds #wandasday. The lesson post passed 15,000 likes and 1,400 bookmarks.

Updated · By Blake Emal

Fans see their show inside an app they open every day, so each image lands as an inside joke, and comment for lessons turns the laugh into a reply. To copy it, pick the show or moment your fans are buzzing over this week.

  1. Pick the show or moment your fans are buzzing over this week
  2. Redraw it with your product's own screens and buttons
  3. Make each image a small joke that fans of the show get
  4. Ask for one easy action, like comment for more

Posted Nov 11, 2026 with 15,481 likes and 358,060 views · Duolingo

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