Today’s Marketing
Name the merch after features owners love
Tesla

Name the merch after features owners love

Tesla posted Holiday Collection now live on Tesla Shop on Nov 11, 2026, with a 16 second video and a link to the shop. A reply lists the items, including a Holiday Dog Mode Baby Box Set, a Holiday Cat Mode Baby Box Set, a Winter Holiday Dog Sweater, a Cybercab Wooden Toy and diecast cars. The frame on the post shows a child and a dog in a holiday sweater by a tree. The post passed 3,600 likes and 790,000 views.

Updated · By Blake Emal

Gifts named in the brand's own words, like Dog Mode, read as inside jokes for owners, and the pet on screen makes the collection feel warm instead of salesy. To copy it, list the names and phrases your users already know.

  1. List the names and phrases your users already know
  2. Put them on a few small gifts
  3. Show the gifts in a warm scene, not a product grid
  4. List every item in the first reply

Posted Nov 11, 2026 with 3,662 likes and 796,003 views · Tesla

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