Ramp1. Turn your own name into a joke
Playing on the brand name ties a trending moment back to Ramp in five words.
- Watch for news that touches your brand name
- Write a five word riff
- Pair it with a striking video
- Post the same day
B2B marketing stunt examples
Stunts and brand moments from software companies that people talked about.
The principleA stunt works when it is easy to retell in one sentence and still points back to the product.
Ramp
Stripe2. Announce a partnership in one line
A short post and a full story let fans react fast and press go deep.
- Write the post in one line
- Tag the partner
- Link a newsroom story
- Use a strong photo
Ramp3. Turn an ad series into a live event
A running series with a live next episode gives people a reason to follow along.
- Make ads a numbered series
- Tease the next one with a date and place
- Post from the founder
- Share the event photos after
Ramp4. Bring a famous guest to a famous place
An unexpected pairing for a finance brand makes people stop and look.
- Pick a culture icon your audience loves
- Put them in an unexpected venue
- Post the photos the same night
- Let the visuals carry it
See all 8 in the Brand Stunts and Moments That Worked collection
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Questions
What do the best b2b marketing stunt examples have in common
A stunt works when it is easy to retell in one sentence and still points back to the product.
How were these examples chosen
Each one is a real public page, ad, email or post with a link to its source, collected in the Today’s Marketing library in October 2026. We kept the ones with a move you can copy in a few steps.
How many b2b marketing stunt examples are on this page
4 examples from 2 brands, including Ramp, Stripe.
How do I use these for my own marketing
Pick one example, follow its steps and swap in your product. Or use the free marketing idea generator to get three examples and a fill in plan for your channel and goal.