Brands with a voice people recognise, from playful jokes to confident one liners.
VercelA clean list of surprising facts in your field is easy to share and keeps the founder top of mind.
SpotifyAn easy question on the user's own product use invites thousands of replies.
DuolingoIt turns a funny user post into a generous reply that millions saw.
MistralA playful nickname makes benchmark news fun to share.
DuolingoRiffing on a song lyric with a product term is fun to repost.
RampPlaying on the brand name ties a trending moment back to Ramp in five words.
SpotifyA familiar meme format highlights a feature without sounding like an ad.
ResendHidden details reward fans who look closely and give them a story to share.
SupabaseIt joins the conversation developers are already having on AI tools, with a joke they recognize.
NotionIt reads like a friend sharing a setup, not an ad, and the visual does the selling.
DuolingoEpisodic content around characters keeps people coming back.
MercuryA physical object tied to the product's history gives fans something to collect.
See all 11 in the Brand Voice Examples on X collection
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What do the best brand voice examples have in common
Pick a voice and keep it everywhere, then let it carry jokes your audience already shares.
How were these examples chosen
Each one is a real public page, ad, email or post with a link to its source, collected in the Today’s Marketing library in October 2026. We kept the ones with a move you can copy in a few steps.
How many brand voice examples are on this page
13 examples from 9 brands, including Vercel, Spotify, Duolingo, Mistral.
How do I use these for my own marketing
Pick one example, follow its steps and swap in your product. Or use the free marketing idea generator to get three examples and a fill in plan for your channel and goal.